Indian Autos blog

Saturday, April 19, 2008

Bajaj troubled with cheap Chinese look alikes

China is in the news again. And this time it's Bajaj with whom they are messing with. Cheap Chinese look alikes of Bajaj's popular models are being sold in Latin America and the Middle East. The Chinese cleverly use Bajaj's attractive design on their cheap bikes, and sell them at discounted price, some manage to sell even at 25% lesser than the original.

Bajaj has a very possessive nature about its belongings which was seen earlier this year when TVS tried mimicking Bajaj's Dts-i technology on their 125 cc bike, Flame, which now comes sans the technology after a case was lodged against them.

Chinese manufacturers of fake bikes operate under different names. Furthermore, the bikes arrive into the markets from China in the form of kits. The fakes share nothing in common with the Bajaj's other than maybe the shape and styling. The quality, performance and durability of these fakes are far below Bajaj's.

The only way to combat this problems is by patenting the original designs in the markets where Bajaj sells its bikes. One of the Bajaj officials said that it would be a difficult and costly process.

Bajaj is exploring overseas markets and especially markets where the Chinese are currently having a ball, ruining the reputation of Bajaj's products. Chinese motorcycles are very different to Indian ones. The various parts in them are designed to be replaced and not serviced.

The Chinese have been successful in copying almost anything from Nokia cellphones to BMW cars and Bajaj bikes is a far too easier task for them. The only way to put an end to the riots is by patenting the designs, which again would involve a lot of money. But until then, there is absolutely nothing to stop these unethical Chinese from doing what they want to.

Here are some of the shocking Chinese versions of the Bajaj Pulsar.





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2 comments:

Anonymous said...

I am a little confused though, why would the Chinese want to copy anything Indian though ? Nokia and BMW are all famous brands, I understand why they copy those people, but Indian brands are still unknown around the world, they are not known for anything though quality or quantity.

I even heard that Indian cars like Mahindra are running into alot of complaints in South Africa too where it is experiencing some depressing sale and performing worse than some new chinese new comer than Great Wall motors.

I am a bit baffled here, are u sure about this ?

google said...

I am a little confused though, why would the Chinese want to copy anything Indian though ? Nokia and BMW are all famous brands, I understand why they copy those people, but Indian brands are still unknown around the world, they are not known for anything though quality or quantity.

I even heard that Indian cars like Mahindra are running into alot of complaints in South Africa too where it is experiencing some depressing sale.

I am a bit baffled here, are u sure about this ?