Indian Autos blog

Wednesday, April 23, 2008

BMW wants to be No.1 by 2010

BMW eyes the No.1 spot in the list of premium car makers in India. It plans to get there by 2010 beating rivals Audi and Mercedes-Benz.

The company plans on selling 2000 units in India this year, after a successful 1,387 units in 2007. BMW outsources 10 percent of its components from India and is currently screening a large number of Indian component makers to increase that figure. BMW is also considering to manufacture the 3 and 5 series cars over here, which will lower the price tags considerably. Both those cars arrive in the form of CKD's presently and are put together in the Chennai plant. Until now, 110 crores has been invested by the company which provides direct employment to 200 people and has 10 dealers operating across the country.