Only 50,000 units of the Tata Nano will roll out of the Singur factory between the months of September 2008 and March 2009. Tata Motors are plagued with production problems and have resorted to this solution.
What's a little startling to believe is that only 15,000 Nano's will be produced between September and December 2008 and according to an official in Tata Motors, dealers in Gujarat alone got as many as 20,000 inquiries since the time of its launch earlier this year. If only 50,000 of them are produced in the first 6 months or so, the waiting list and waiting time is going to be mighty long.
Sources in Tata Motors say that the bare-bones version which is priced at 1.30 lakh (on road price), surprisingly will account to only 20% of the sales. The major share of its sales will be taken up by the mid-range and top-end models which will cost 1.50 lakh and upwards, models that feature comforts like air-conditioning.
Tata is also working on the diesel sibling of its small car which will sport a 800 cc engine. The diesel would outsell the petrol variant if it was to be priced at 2 lakh rupees given the demand for diesel small cars here, which they are planning on doing.
Indian Autos blog
Friday, April 18, 2008